In this episode, we speak with Steve Buzogany, a strategic appreciation expert, who shares his insights on how gratitude and gift-giving can strengthen customer relationships and generate referrals, leading to business success.

Steve is a real estate professional operating out of Philadelphia, and has worked with some of the top sales teams in the country, including those at Berkshire Hathaway, Keller Williams, and RE/MAX.

Too many real estate professionals focus too much on acquiring new customers while forgetting to nurture and appreciate their existing ones. To correct this, Steve suggests implementing a strategic appreciation plan that includes regularly showing gratitude to customers, personalizing interactions, and offering thoughtful gifts that demonstrate genuine care and consideration.

Gift-giving can strengthen customer relationships, generate referrals, and ultimately lead to business success. We're not talking about swag with your logo on it - nobody REALLY wants that, especially because it serves the gift-giver more than the recipient. Steve shares his proven methods of giving thoughtful gifts regularly to maintain some of his best customer relationships. 

By implementing the principles of strategic appreciation, businesses can nurture long-lasting connections, maintain top talent, and create a thriving work environment that fosters growth and prosperity.

Steve shares his six secrets of gift-giving that can lead to a massive increase in referrals, including personalization, surprise, quality, timing, thoughtfulness, and emotional connection.

And despite being a diehard Philadelphia Eagles fan, we really enjoyed speaking with Steve and don't fault him for that.

Things we discussed in this episode:
- The surprising ROI of gratitude
- Maintaining top customer relationships through thoughtfulness
- Poisoning customer relationships and how to correct them

Where you can find Steve:
LinkedIn - https://www.linkedin.com/in/stephen-buzogany/
Website - https://appreciationadvocate.com/strategicappreciation
Facebook - https://www.facebook.com/stephenbuzogany

Join Jason Muth and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!

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